by Lucy Foster
12 July 2008

Location: 118 Prince Street
               New York, NY 10012
               (212) 966-6688


   Kidrobot was founded, in 2002, by designer Paul Budnitz and sells highly collectible limited designer toys and apparel designed by a variety of innovative artists. The designer vinyl toys range in price from $7.00 up to $10,000. The store sometimes has release parties where you can meet the artist behind the toys. The brightly colored toys are very unique and sell out fast and are likely to appreciate in value since the artists that create them develop a “celebrity status” and following. The popular toys were even purchased by the Museum of Modern Art and are a part of their permanent collection. The staff is friendly in the relatively small New York Store. Kidrobot has four store locations: New York City, San Francisco, Los Angeles and Miami.
   As of July 30th, 2008, the New York location of Kidrobot will be debuting a new line of jewelry by designer Tarina Tarantino with prices ranging from $65 to $975. The collection will incorporate a kidrobot character into necklaces, rings, bracelets, charms, wallet chains and earrings.
   Kidrobot is located in the Soho area between Greene Street and Wooster Street. Their store hours are Mon thru Sun from 11:00 am to 8:00 pm.